Background
Education – Oklahoma State University – Bachelor’s Degree: Marketing/Management
SEO Specialist | Zoro US
October 2022 – May 2026
- Worked on programmatic, keyword-focused landing pages designed to scale organic traffic and revenue growth
- Assisted the SEO product team with large-scale SEO production and implementation efforts
- Assisted product page optimization initiatives using AI to enhance thousands of product titles and descriptions
- Contributed to technical SEO improvements involving sitemaps, crawling, indexing, and internal linking strategies utilizing the TIPR model
- Assisted with the development and optimization of resource hub content across multiple product categories
- Supported supplier outreach and link-building initiatives to strengthen domain authority and search visibility
- Collaborated with developers, content teams, and SEO stakeholders on enterprise-level eCommerce SEO strategy
- Focused on scalable SEO systems and processes that improved efficiency, discoverability, and user experience
SEO Manager | Silverback Strategies
June 2021 – October 2022
- Manage strategy, development, innovation, and performance of multiple client SEO campaigns
- Work for a variety of mid to large-sized clients in automotive, healthcare, SAAS, e-commerce, and home service industries
- Communicate SEO strategy and execution details as the client’s SEO point of contact
- Execution of technical audits, competitor analysis, keyword research, and monthly reports
- Manage SEO specialists and associates
- Primary utilization of GA, search console, SEMrush, AHREFS, Screaming Frog, Google Data Studio, and Supermetrics
SEO/SEM Manager/Digital Strategist | Krush Digital Advertising Agency
August 2020 – June 2021
- Manage day-to-day and monthly reporting on clients’ SEO Campaigns
- Regular keyword research, link building, keyword tracking, and site audits
- Manage a team of SEO Specialists
- Use of Google Tag Manager for tracking key areas
- Manage and report on clients’ PPC campaigns
- Optimize and oversee Google Ads/Bing Ads
- Optimize landing page copy and design
Digital Marketing Intern/Digital Specialist | Krush Digital Advertising Agency
June 2019 – August 2020
- Monitor and improve client visibility in Google search
- Daily use of tools such as SEMrush, GA, GSC, GMB
- Improve SEO of clients through Link Building, content, and technical SEO

